What’s Next?
Existing Market.
Step 1: What’s Next?
The next steps for Get2Class would be to create a stand-alone application as opposed to an extension of the apps already in use by many school districts. This would obviously take more funds and time, but it would allow us to have more creative freedom and include all the features we feel are most important for students to have.
Step 2: Customer Interviews
Customer 1: I think you should consider using ultimate consumer testimonies in your presentations to the big companies, you’re more likely to form a concrete partnership if you can convince the big dogs that this is something their clients or students or whatever need. I definitely like the idea of including this at places that aren’t just academic institutions, people get lost everywhere not just at school you know.
Customer 2: After reading your venture, I think you have a great plan. I do think you should maybe start at a university as opposed to an entire school district because you have a better chance of convincing Student Government members to approve funds in their budget because they might be ultimate consumers of the app themselves. It definitely has more room to grow and a lot more accountability if it comes from an established university.
Customer 3: I think that you should maybe get a bigger crew of people, I know that as you get started you won’t be able to pay a lot of employees, but I think if you get a lot of people who are willing to help and stand by your side while you build this it’ll definitely be more successful. I think maybe a crew of 20 people would be more helpful. I like the idea of this becoming more than a school app definitely, but again a bigger crew would definitely help in the production of a standalone app.
Step 3: Path for the Future.
Next, I would like to bring more people into the Get2Class family and give every participant a well-defined position and job description so that things can move along quickly. I would also like to establish a hierarchy so that decision-making can climb up the ladder as we make sure everybody is on the same page about everything. Then I would like to begin developing the stand-alone app while we are still working on implementing it in school districts across the nation. The stand-alone app would first start with a beta that can only be used in universities (you would be able to choose your university, your relationship to the university, and enter either a special code given to you by the university or your login information for school sites to access the map).
New Market.
Step 1: Radically Different Market
Instead of targeting academic institutions, I would target both public and private buildings such as libraries, doctor’s offices, office buildings, etc. This means it would be available to the general public as opposed to just students.
Step 2: Value
As I have said in many previous posts before, an app like this could really improve everybody’s lives. Getting lost is no joke and can often lead to canceled appointments, tardiness, and sometimes never reaching your desired destination. An app like this could definitely help lots of people. The app could be free for most and paid for people who want more features, or it could work a lot like the academic one where it is paid for by providers and free to the ultimate consumers.
Step 3: Interviews
Customer 1: I think this would be totally awesome when my doctor moved offices I had so much trouble finding his new office in the hospital and actually had to reschedule my appointment because I was so late. I think for this to be more successful it should actually be something offered through the building or the provider. I probably would have no clue about this app unless someone suggested it to me. So maybe if the doctor’s office or whatever just included a link or QR code about it in their reminder emails that would be perfect.
Customer 2: I like the idea for the app, but I don’t really get the free one, would we have to deal with apps like most free apps or would it be like Google and Apple maps that are app free. I feel like what you described would be user-friendly, but only if it doesn’t have too many features because then it can just get confusing.
Step 4: Reflect
What surprised me the most was to find that they feel there might be too many features, I thought that extra buttons and features would make the app more useful to the ultimate consumers but apparently, that would just make it more difficult. Most of my other expectations were definitely correct, both of the people I interviewed definitely thought this app would be really good for providers and clients alike. This market definitely seems to be as attractive as my existing market but does have more nuances and would definitely need more attention than just the academic one.
I think the ideas offered by my interviewees were really helpful, especially the concern for user-friendliness. Of course, this app is made with the need of the customer at the forefront so it’s development would definitely include focus groups and customer beta testing in private office buildings.
Step 1: What’s Next?
The next steps for Get2Class would be to create a stand-alone application as opposed to an extension of the apps already in use by many school districts. This would obviously take more funds and time, but it would allow us to have more creative freedom and include all the features we feel are most important for students to have.
Step 2: Customer Interviews
Customer 1: I think you should consider using ultimate consumer testimonies in your presentations to the big companies, you’re more likely to form a concrete partnership if you can convince the big dogs that this is something their clients or students or whatever need. I definitely like the idea of including this at places that aren’t just academic institutions, people get lost everywhere not just at school you know.
Customer 2: After reading your venture, I think you have a great plan. I do think you should maybe start at a university as opposed to an entire school district because you have a better chance of convincing Student Government members to approve funds in their budget because they might be ultimate consumers of the app themselves. It definitely has more room to grow and a lot more accountability if it comes from an established university.
Customer 3: I think that you should maybe get a bigger crew of people, I know that as you get started you won’t be able to pay a lot of employees, but I think if you get a lot of people who are willing to help and stand by your side while you build this it’ll definitely be more successful. I think maybe a crew of 20 people would be more helpful. I like the idea of this becoming more than a school app definitely, but again a bigger crew would definitely help in the production of a standalone app.
Step 3: Path for the Future.
Next, I would like to bring more people into the Get2Class family and give every participant a well-defined position and job description so that things can move along quickly. I would also like to establish a hierarchy so that decision-making can climb up the ladder as we make sure everybody is on the same page about everything. Then I would like to begin developing the stand-alone app while we are still working on implementing it in school districts across the nation. The stand-alone app would first start with a beta that can only be used in universities (you would be able to choose your university, your relationship to the university, and enter either a special code given to you by the university or your login information for school sites to access the map).
New Market.
Step 1: Radically Different Market
Instead of targeting academic institutions, I would target both public and private buildings such as libraries, doctor’s offices, office buildings, etc. This means it would be available to the general public as opposed to just students.
Step 2: Value
As I have said in many previous posts before, an app like this could really improve everybody’s lives. Getting lost is no joke and can often lead to canceled appointments, tardiness, and sometimes never reaching your desired destination. An app like this could definitely help lots of people. The app could be free for most and paid for people who want more features, or it could work a lot like the academic one where it is paid for by providers and free to the ultimate consumers.
Step 3: Interviews
Customer 1: I think this would be totally awesome when my doctor moved offices I had so much trouble finding his new office in the hospital and actually had to reschedule my appointment because I was so late. I think for this to be more successful it should actually be something offered through the building or the provider. I probably would have no clue about this app unless someone suggested it to me. So maybe if the doctor’s office or whatever just included a link or QR code about it in their reminder emails that would be perfect.
Customer 2: I like the idea for the app, but I don’t really get the free one, would we have to deal with apps like most free apps or would it be like Google and Apple maps that are app free. I feel like what you described would be user-friendly, but only if it doesn’t have too many features because then it can just get confusing.
Step 4: Reflect
What surprised me the most was to find that they feel there might be too many features, I thought that extra buttons and features would make the app more useful to the ultimate consumers but apparently, that would just make it more difficult. Most of my other expectations were definitely correct, both of the people I interviewed definitely thought this app would be really good for providers and clients alike. This market definitely seems to be as attractive as my existing market but does have more nuances and would definitely need more attention than just the academic one.
I think the ideas offered by my interviewees were really helpful, especially the concern for user-friendliness. Of course, this app is made with the need of the customer at the forefront so it’s development would definitely include focus groups and customer beta testing in private office buildings.
Jessica,
ReplyDeleteI enjoyed reading your new market idea, considering you first thought to combine everything together at first (which was a great idea to target just schools at first.) It would definitely help me especially at doctors’ offices, it gets pretty confusing and it would help people like me, who are late to everything before getting lost. I think a simple app would be best, too.